Chris Mahoney, Saucony's vice president of design shared, "Rather than just a donation, we wanted to create an experience and a moment that would not only raise money, but also awareness to highlight all the amazing work that's being done at BCH. Specifically, we wanted to give some of the BCH kids an opportunity to share their story and their talents with the world."
The proceeds from the shoe sales will benefit the Boston Children's Hospital Cardiac Fitness Program, which is meant to encourage kids to "find your possible" through personalized exercise programs that are tailored for each individual patient's heart condition. But the campaign is about more than what they're raising money for, the company wanted to give kids with different medical conditions the change to share their story through shoes.
The shoes were designed by Max, Eddie, Jordynn, Luc, Luna, and Kieran. They're available now at Saucony.com.
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