Sweethearts Will Be Missing From Shelves This Year


Some folks might be heartbroken this Valentine's Day.  

Remember looking for Sweethearts that would "Kiss Me" or "Be Mine" on them? Well, you might have a problem finding them for this year.  Sweethearts, a Valentine's Day staple since they were introduced to the market in 1901, will be missing from store shelves this season.

"We look forward to announcing the Sweethearts relaunch for the 2020 Valentine season," Spangler Chairman and CEO Kirk Vashaw said in a September 2018 company press release announcing the candy conglomerate had acquired the classic brand.

Spangler, also owns famous candies you've heard of, like Dum-Dums lollipops and Circus Peanuts.  They acquired both Sweethearts and NECCO Wafers, and the equipment that makes them, after New England Confectionary Company (NECCO) declared bankruptcy and closed down last July.

Before closing their doors a few months back, NECCO was the country’s oldest continuously operating candy company.

It's always possible consumers might encounter NECCO-brand Sweethearts in stores, but they won't be new.

You can find other versions on the shelf.  Brach's sells their own version of conversation hearts for those who can't imagine a Valentine's without this kind of candy.



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